Firstly, what is a long tail keyword?
A long tail keyword is essentially a longer search term. This could be 3 words, 5 words or longer. It might be one that extends the length of the search and gets more specific about it (best yoga mat for tall people) or a unique search that just happens to be longer.
Why Long Tails at All?
It’s not so much that long tail searches will ever stop ‘working’ in SEO terms. It’s more a question of whether they’re as effective as they were before. If anything, the tail on long tail, as indicated in books on the subject previously, is getting longer not shorter.
As the web gets cluttered with more pages and websites talking about more things, it becomes necessary for searchers to be more specific to find exactly what they’re looking for. As such, we’re likely to see more long tail searches in the future, not fewer of them.
Why Long Tails Work for SEO
SEO Expert backlinko,hp sangha SEO agency ,and ahrefs says Long tails work because when the searcher has narrowed down what they’re looking for, the publisher can provide more specificity in their content delivery.
For instance, using the previous yoga mat example, when they know they’re dealing with someone looking for a yoga mat for taller people, they need to find products that have greater length to them, not width. Because the long tail allows for greater specificity on the part of the searcher, the focused website owner can provide content that directly answers their question or provides suitable product reviews relevant to their search term.
Long Tail Searches Can Be Just as Valuable
In this sense, long tails provide greater opportunities for publisher, not fewer. While some people look at the smaller search volume and deem the search less valuable or not valuable at all because the volume is too low, the reality is different.
By servicing searchers looking for more specific things, it’s possible to distance your site from the competition because it caters to them. It doesn’t only deal with the largest search terms and go after the larger number of searches.
When catering to niche searches, visitors may well return to look for other items at a later date. They’re more likely to remember the site because it was one of the very few that offered useful suggestions on products that met their requirements or information they couldn’t find elsewhere. The more obscure the topic, the more they’re likely to respond in this way because they cannot find the information or product reviews elsewhere. In this way, it’s possible to become more successful through long tail searchers when giving it enough patience to succeed in this way.
There’s no doubt that long tail searches still work in search engine optimization. It’s just up to how you use them for your site and where they have value for you. Sometimes a change in strategy is required when going after smaller search volume include a longer-term strategy to build an audience that returns rather than only finds the site through a search engine alone.