We’ve refined our process over many years and over many successful projects to make sure each project meets your goals, while staying on schedule and within the established budget.
So here’s how it goes:
1. THE DISCOVERY PHASE
Everyone wants to zip through this part. But the critical “on-ramp” phase is the basis of everything that follows. We work closely with you to understand your business, objectives, market, audience, message and goals – everything that factors into your web marketing effort. Then we create a detailed project brief summarizing and outlining the key information we’ve gathered.
2. THE STRATEGY PHASE
This is the foundation. Get the strategy right, and all the rest will follow. Fortunately, we have people who live for this kind of thing – and have experience doing it for large companies as well as tiny start – ups. In the Strategy Phase, we define the site architecture, navigation, and wireframes, and we develop the visual designs for the project. This is where we help you to see what it is we’re going to build.
3. THE EXECUTION PHASE
We admit it – this is where the real fun begins. We take the design concepts completed in the Strategy Phase and code them into a working website. All application functionality is developed. We configure the databases, set up the servers and stage the site for pre-launch review & testing. Your website becomes real. And if you don’t start getting goosebumps, something’s seriously amiss.
4. THE LAUNCH PHASE
The culmination of our hard work – and yours. Everything is tested and ready to go. We prepare a launch plan that outlines the specifics of “go live,” and have a rollback plan ready just in case things don’t go as planned. Once launched, we test the site and put ourselves on standby to complete any final fixes. Your website starts to make things happen. And nothing’s more fun than that.
If you’d like to talk to us about your project, give us a call. We’d love to hear from you. Let’s Get Started.